Several strategic decisions were made during this time period. First was to get out of the offer writing business. A number of programs had come on the market that printed the offer on blank paper, a superior method to our fill in the blank version which required alignment of the forms. Second was to get out of the front desk business which involved a technology, paging, that the company was not proficient in. This also allowed us to stop competing with another company in Ontario which then allowed that company to get out of the accounting field and stop competing with us. Consequently, both companies became the largest in their respective fields, the front office and back office. Third was the decision to stop selling computer hardware. While being able to provide a complete turnkey solution had been useful in prior years, the continuing commoditization of the hardware industry meant that profit margins did not make this worthwhile (Lone Wolf Principle #5: Take one small step back to take one giant leap forward!). The company had also continued marketing and attending trade shows throughout the recession that Canada began coming out of and this paid out in brand awareness. With Lone Wolf gathering the most new sales, we passed, in terms of market share, the older and more established companies in the market.