Lone Wolf History
With the hiring of a new Marketing Director, we prepared for the market slowdown by increasing operations. Advertising, trade show presence and direct sales efforts were increased as getting our message out became even more important. In a true contrarian fashion, management decided that if everyone was going in one direction, we would go in the other. There is always business to be done and we decided we would be the ones to do it.
In the fall of 2007, BrokerBackOffice Pro, a competitive product was purchased. While brokerWOLF was focused on truly integrated accounting with the G/L as part of the system, BrokerBackOffice Pro integrated to generic accounting programs like QuickBooks. Recognizing that while some clients would always want this feature, regardless of the limitations inherent with a generic product, we acquiesced and rolled out Lone Wolf Quick, our version that allows for QuickBooks integration. Lone Wolf Quick became the conversion choice as clients were transitioned from their old system onto Lone Wolf.