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Lone Wolf
Lone Wolf

Lone Wolf

Are you carrying your agents? Are there agents you are losing money on?

In slow times and low profit periods, Fortune 500 companies often trim down their staff. As the real estate market slows down and adjusts, many brokerages must do the same thing as these public companies. As a fledging or even established real estate office it's important to take a close look at your agents and consider your options. Here are a few reports from the Lone Wolf program that will help you identify agents that are not producing or not covering their end.

8.F.P is the Agent Performance Analysis. With this report you can identify agents that have not hit any one or all minimums that you set. For example, select to see any agent that has had less than 1 listing in the last eight months, less than 2 sides, $250,000 in volume, $7500 in Gross Commission and less than 2% per side. You can then choose an agent who hits all these minimums or any one of these minimums.

8.F.2 is the Agent Net Worth Report. With this report you can identify whether you are profitable on a per agent basis. This report will show you what an agent has brought into the company compared with the brokerage operating costs for a net worth or profit on the agent. (Note: the allocation of operational costs must be set in F.F.2 whether the cost is divided by (A) number of agents or (V) the volume an agent has done).

8.6.6 is the Uncovered Expense Report. This report shows you what an agent owes in Outstanding expenses (O/S Expenses) versus what they have in pending deals in the next 30, 60 and over 60 days effectively identifying your agents at risk.

2.P.4 is the menu to run the Agent Ranking Report. Most brokers and administrators are only paying attention to the agents at the top of the report, but take a close look at those at the bottom. These are agents that either need coaching or need to be let go.

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