What other companies is your office doing business with?
Are there ways to leverage these relationships to your advantage? Imagine being able to tell the Title Representative who stops by your office how much business by Commission or Volume you have done with his/her company! If it is a significant amount perhaps they can be convinced to host your next office meeting or company golf tournament.
Keeping track of ancillary companies such as Escrow, Title and Mortgage on each transaction can provide for you valuable information that can contribute to the overall functionality and profitability of your brokerage. Reports can be run from the program by company (LW Report # 2.P.C.2) or by your Agent (8.C.2). If you own an Escrow, Title or Mortgage company these reports have an added benefit of giving you an idea of your capture rate.
Do you know which agent's and brokerages have been on the other side of your deals?
Keeping track of the other Brokers you do business with, will provide an important recruiting tool for your office. This information can be printed by brokerage or your agent (LW Report #2.P.C.1). If they are someone you wish to recruit, send them a letter or a card.
Your accounting information can be a gold mine of information if you know where to look. These are just a few of the reports to help you look for those missing gems of information that add an extra value to your office operation.