Picture this: I’m a prospective home-buyer. On a daily basis, I read scores of listing descriptions and examine every photo. I scour websites and search Facebook and I watch all the listing videos I can find.
As a shopper, I want to see something special. Something that stirs my imagination. Something makes me stop what I’m doing, pick up the phone and contact the listing agent because I want that place right now. But everything I read and see is so similar. I feel like Bill Murray in Groundhog Day.