In the last few years, influencer marketing has been exploding on social media. And chances are, if you’re in the real estate industry, you’ve run into it before.
The whole idea of influencer marketing is to use an existing opinion, thought, or view to, well, influence someone else to take action. It’s actually pretty similar to word-of-mouth marketing—except in this case, you’re not completely reliant on other people spreading your message.
Unsurprisingly, it’s really effective, especially when it comes to smaller purchases.