We’ve all experienced that little taste of panic. It’s the week before your mother’s birthday, and you have no idea what she wants. It inevitably leads to a panicked spree in the mall (or Amazon) as you try to find the right thing, and you second-guess it right up until the moment she opens it.
For a real estate agent, that gets compounded with closing gifts. It’s a nicety that can bring in reviews and referrals—but only if you get it right. And chances are, you don’t know a client as well as you know your mother.