As part of running a business, finding new leads comes up near the top of important things to do. After all, a new lead today is a closed deal down the road.
With all the ways to gain leads, from referrals and drip email campaigns to online ads and more, figuring out your strategy can be overwhelming. And at some point, you’ll probably start to wonder about what could make it simpler for you—like lead generation software. The trouble is knowing when it’s time to start searching.