5 New Ways to Look at Your Brokerage with Analytics

Our clients told us that they wanted more flexibility, control and greater insights into their brokerage's data. This feedback formed the backbone of Lone Wolf Analytics, a tool we've created to give you more visibility into your brokerage. So let's take a look at how Analytics will help you see your brokerage in a whole new light.

  • 5 New Ways to Look at Your Brokerage with Analytics
  • Slide 1: See Overall Performance
     

    See Overall Performance

    Analytics comes with multiple dashboards, so you can organize the information that's important to you.

    This particular chart, which comes from an agent dashboard display, shows you your agents' overall performance on a month-to-month basis, along with the average trend between ends and commissions earned.

    This gives you some insight into how your team is performing over time, and can indicate when it's time to look into some coaching.

     

  • Slide 2: See How Each Agent Is Doing
     

    See How Each Agent Is Doing

    This may look really similar to the previous slide, but look again: This particular report shows you how an individual agent is performing on a month-to-month basis.

    It uses base commissions and end counts over time to identify trends, which could help you intervene in performance dips before they ever become a big issue for your brokerage. It could also indicate where specific agents could benefit from training and coaching!

  • Slide 3: Watch for Market Trends
     

    Watch for Market Trends

    This particular graph shows you how many transactions were made in a year, what the commission rate was for that year, and how much commission was made per transaction.

    As an example, one insight you could pull from this graph is that while the commission rate and the number of deals both went down from 2016 to 2017, the commission per deal went up—which would suggest that the fewer deals that were made in that year were worth more money.

    This can give you some valuable insights into market trends, which could help you plan for future years.

  • Slide 4: Know Where Your Money Goes
     

    Know Where Your Money Goes

    It's always good to know where your money is going, especially when you're running a brokerage.

    Setting up your dashboard to show you where that money is going each month can help you see what your essential costs are, how much you're spending on them, and how that relates to your other costs.

    This knowledge gives you a better insight into your budgeting, and how you could potentially make more profitable decisions.

  • Slide 5: Connect the Dots
     

    Connect the Dots

    We've looked at overall performance; now, this chart digs deeper into overall agent commissions and transactions by comparing average transactions per agent, average commissions per transaction, and average commission rate on a month-by-month basis.

    This is helpful when you want to connect the dots between the ups and downs of your agents' performance, which you can use for planning and coaching.