Tips and Tricks: 3 Reports to Run in Spring

SUMMARY:

Spring is a busy season. Buyers and sellers are emerging from their hibernation and are ready to invest in real estate. Making sure your brokerage is ready to pick up listings and start selling is a top priority this time of year. In this video, we look at three brokerWOLF reports you can run during the Spring season. These reports will help you maximize your returns from the Spring market, and they’ll also help you be proactive and prepare your sales force for Summer.

 

Source of Business Summary Report

You can find this report in menu option 2.P.5.3.

This report will show you how much you’re making off of each source of business (social media, direct mail, referral etc.) by the number of sides, total dollar amount, and percentage of company dollar.

Run this report and find out which spend is making you the most money. You can then budget your spend accordingly. This will help you reduce your spend on things that aren’t working and maximize your profits during the busy season.

 

Detailed Recruiter Agent Value Report

You can find this report in menu option 8.F.8.

This report will show you which agent in your brokerage is the best recruiter—in that, the agents they’re recruiting are bringing in the most amount of money. You’ll see a list of the agents these recruiters have brought in, as well as the total dollar value these recruits have contributed to your brokerage.

Run this report to see who your strongest recruiter is and find out what they’re doing that’s so successful. Use this info to educate the rest of your agents, or even further incentivize your top recruiter to bring in more talent.

Spring is a great time to add agents, because they’ll be ready to go when Summer hits and the market heats up.

 

Agent Performance Summary Report

You can find this report in menu option 8.F.P.

This report will show you who your top—and bottom—performing agents are. You can see how efficient and profitable your agents are by examining the total volume, gross commission income (GCI), and avg. commission percentage they bring in to your brokerage.

It’s always good to know who your top performers are. These are the agents you don’t want to lose—especially during the Spring and Summer seasons. But it’s also helpful to know who your bottom performers are. You can invest in coaching, training, and even pair them with your top performers for some agent-to-agent mentoring.

Getting your bottom performers to contribute more—and keeping your top performers happy—is pivotal to becoming a more profitable brokerage. And now is a great time to invest in your agents, as the time and money you spend will return to you tenfold in the coming months.