“A good boss doesn’t fire people, he hires people. And people will never go out of business.” – Michael Scott

When it comes to the real estate industry, we have to admit we love these words from the iconic boss of The Office (U.S.). He might not be totally right (because well, sometimes someone just isn’t a fit), but there’s at least one thing he got right: People will never go out of business.

For a real estate brokerage, people are actually the key to staying in business. Hiring new agents into your brokerage is one of the simplest ways to grow, acquire new clients, and increase how many sales your office can close out.

There’s just one problem: The recruiting process itself is anything but simple.


What approach do you want to take?

For the most part, there are two main approaches to hiring new agents:

  • Going after a few known top performers
  • Attracting as many agents as possible and seeing who makes it through the hiring sieve

With the first approach, you’re going to run into a lot of competition. By the time an agent gains a reputation for being a top performer, everyone and their uncle knows about them and wants them in their brokerage.

Then, if you do manage to land one of these top performers, it’s important to recognize that they never really stop being recruited—so there’s always the risk that they’ll get a better offer.

With the second approach, you don’t necessarily run into as much competition, and you have a chance of discovering the next big top performer before they’ve built enough of a reputation. But you also have a chance of running into underperformers—and worst of all, the underperformer you don’t really know about until after you’ve invested all your time and energy into training them.

Wouldn’t it be nice if instead, you could confidently recruit, knowing they’ll be a fit and your training efforts will most likely pay off?


Good news: Soon, you’ll be able to find the agents who are most likely to succeed. 

Stay tuned in the next few weeks to see what the minds behind Insights are doing to help you recruit smarter, not harder—and with the power of AI and machine learning, find the agents who will best fit your brokerage on the first try.