Epiphanies come at the strangest times. I had one on the way to work. It used to be a one hour drive from Toronto to Cambridge; I’d leave around 6 a.m. and hit Cambridge by 7:00.
It wasn't the worst drive. The highway would move well enough in the morning. I'd turn on some music and clear my thoughts, think about my day, week, month. The ride would be kind of relaxing—until the last stretch before the office.
And then it would just drag.
"...there's a constant motion on the road that wasn't there before."
On some days, when there was a fender-bender, or a flat tire, or a police car in the right-hand lane—traffic would shut down altogether. The 18-wheelers and flatbeds would clog both lanes and it'd take an extra half-hour to travel the short stretch (maybe 1.2 miles/2 km) from the highway to the office.
And then, all those great feelings I'd have on the drive would just disappear, gone in a haze of brake lights and diesel fumes.
But then the city installed roundabouts at every intersection. Now the traffic isn't so bad. Sure, cars slow down a bit at the roundabouts, and there's the occasional newbie stuck mid-circle, but overall there's a constant motion on the road that wasn't there before.
And here's my epiphany.
Running a business is like getting stuck in traffic. It's great until one little fluke sends everything spiraling.
This is especially true in real estate, where a Broker/Owner's job, and that of their staff, is never easy.
There's a constant ebb and flow in the industry, a daily onslaught of work in the office, and a host of things that make life harder for the agents and staff. It's all too easy to find yourself and your brokerage at a standstill, as though stuck in traffic.
What a Broker/Owner needs is their own version of a roundabout—a way to keep their real estate business moving forward.
That's where we can help.
We build technology to make work easier for everyone in the brokerage. So you and your team can focus less on tasks that slow you down and more on things that really matter.
For an agent, this means spending less time filling out forms and more with their clients.
For an administrator, this means spending less time on data entry and more on helping consumers, agents, and the Broker/Owner.
And for a Broker/Owner, this means spending less time working in their business and more on working on their business. It means worrying less about things like compliance and damage control and putting the spotlight back on recruiting agents, strategizing, and growing the bottom line.
That may sound like a utopian brokerage. But it's very real. And here's how we help you do it.
Transactions are the key to it all. This is where traffic jams occur most often in a brokerage. This is where time, labor, and costs really add up.
Agents are beholden to their clients and must work around their schedule and preferences, while the office is beholden to agents and must work around their schedule and preferences. One change in one place, in the sell price for example, initiates an avalanche of changes in other places, requiring updates with multiple parties, in multiple systems, with multiple deadlines.
Our own research has shown that nearly 50% of brokerages take up to one hour to process a single transaction1. We also found that increased transaction volume prompts 52% of brokerages to hire new staff2. That’s an extra 50k salary. I’m sure I speak for everyone when I say, that’s a lot of time and money that could be put to better use.
"One change in one place, in the sell price for example, initiates an avalanche of changes in other places, requiring updates with multiple parties, in multiple systems, with multiple deadlines."
Imagine the impact on your entire operation if you could make this process simpler and avoid all the roadblocks.
Faster transactions with TransactionDesk and brokerWOLF.
Our transaction management and back office software, brokerWOLF and TransactionDesk, work just like a roundabout for your transactions. By connecting these two solutions, we automate and speed up essential transaction management tasks that slow every brokerage down. Things like:
By turning the entire transactional process into one stream from listing to close and back again, we create a constant flow of data through which Broker/Owners, agents, and staff can efficiently collaborate on transactions, improving speed, compliance, communication, and data accuracy in one fell swoop.
All told, our software has been proven to save clients:
- 25% On time spent on communication3
- 50% On time spent calculating commissions5
- 75% On time spent on agent billing6
With these savings, our clients typically see a return on their technology investment in four to six months. And this ROI is more valuable to them than keeping their current transaction setup intact.
Change is never easy. But it can have great results.
I understand the objection to changing technology. The status quo is comfortable, even if it’s difficult to manage.
"...when you take the time to set up your brokerage with the right real estate technology—a single, cohesive system that manages the entire transaction—you put the infrastructure in place that allows you, your agents, and your staff to succeed at your jobs."
But think about this. When construction crews take to the roads to make changes, no one is ever happy about it. We grumble about slowdowns, detours, and learning how to use the roundabouts.
But once it’s all said and done, we never want to go back.
Uprooting your current technology setup is the same; it can feel intimidating. But when you take the time to set up your brokerage with the right real estate technology—a single, cohesive system that manages the entire transaction—you put the infrastructure in place that allows you, your agents, and your staff to succeed at your jobs.
Just like building a roundabout to improve traffic, putting the right real estate technology in today can dramatically improve the way your brokerage works for good.
My hope for your brokerage
Whether you’re big or small, new or established, franchise or independent, team or brokerage, my hope is that you choose Lone Wolf to be your technology provider and break up the traffic jams in your office.
Trust us to be your technology provider—and we can help you keep moving forward.
Thanks for reading.
Graeme is a Product Director with Lone Wolf responsible for our Transaction Management solutions and Partnerships. With over ten years working with top Franchisors, Brokerages and Realtors across the US, Canada and Europe he understands the importance of keeping solutions simple while also meeting local demands in order to manage deals effectively. He has a background in Computer Science and enjoys traveling, soccer, sailing and golf in his spare time.