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Our Brand

Welcome to our brand page. Here you will be able download our logos, learn about acceptable and unacceptable uses of our logos, get the official colour values, and contact our branding department should you have questions or require additional resources.

Download the Lone Wolf Branding Standards
 
 
 

How to Use Our Logo

Lone Wolf Logo - Proper Proportions

Proportions

Lone Wolf Logo - Clear Space - there should be 1/4 of logo spacing surrounding logo on all sides.

Clear Space

Lone Wolf Logo - Minimum Size - logo should not be under 1.25inches wide

Minimum Size

 
 

Unacceptable Uses of Our Logo

Please treat our logo with respect, by not subjecting it to the following treatments:

  • Stretching the logo
  • Changing the colour of the logo
  • Removing any portion of the logo
  • Using an inappropriate version of the logo
  • Using effects on the logo (ex. drop shadow)
  • Adding things to the logo
  • Changing the layout of the logo
 
 

Our Company Logo with Tagline

The Lone Wolf logo and tagline should be used when the width allocated for the logo is larger than the height. However, when using the Lone Wolf logo and tagline file it should never be reproduced smaller than 2.3562" across.

Lone Wolf Logo with Tagline - Preferred Version

Preferred version.
To be used on light backgrounds, whenever possible.

Lone Wolf Logo with Tagline - For Light Backgrounds

To be used on light backgrounds,
when the colour logo can't be used.

Lone Wolf Logo with Tagline - For Dark Backgrounds

To be used on dark backgrounds,
when the colour logo can't be used.

 
 

Our Official Branding Colours

Main Colours
  • Colour: Burgundy
  • Pantone®: 188
  • CMYK: C0 M97 Y100 K50
  • RGB: R139 G14 B4
  • Web-safe: #8b0e04
  • Colour: Black
  • Pantone®: N/A
  • CMYK: C0 M0 Y0 K100
  • RGB: R0 G0 B0
  • Web-safe: #000000
Secondary Colours
  • C0 M0 Y0 K80
  • R88 G89 B91
  • #58595B
  • C0 M0 Y0 K60
  • R128 G130 B133
  • #808285
  • C0 M0 Y0 K40
  • R167 G169 B172
  • #A7A9AC
  • C0 M0 Y0 K20
  • R209 G211 B212
  • #D1D3D4
  • C0 M0 Y0 K0
  • R255 G255 B255
  • #FFFFFF
 
 

Questions? Looking for Product Icons?

Please contact branding@lwolf.com for any branding requests, questions or concerns. Thanks so much for visiting this page, come back soon!

 
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