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Brand Identity Guide

The Branding Standards have been created to help you understand the Lone Wolf brand. They provide the foundation for consistency across all media including, web, promotions, and advertising. They also clearly outline how to properly use our various brand elements, and what to avoid.

Logo Assets

Color Stacked Logo COLOR STACKED
Black Stacked Logo BLACK STACKED
White Stacked Logo WHITE STACKED
Colour Horizontal Logo COLOUR HORIZONTAL
Black Horizontal Logo BLACK HORIZONTAL
White Horizontal Logo WHITE HORIZONTAL

Lone Wolf Brand Colors

 
PRIMARY LONE WOLF RED

#9A262C
RGB   154.38.44
CMYK   29.96.86.23
PMS   7622C

 
PRIMARY BLACK

#231F20
RGB   35.31.32
CMYK   0.0.0.100

 
SECONDARY YELLOW

#FAA61A
RGB   250.166.26
CMYK   0.40.100.0

 
SECONDARY BLUE

#3E4457
RGB   62.68.87
CMYK   78.69.45.33

 
SECONDARY LIGHT BLUE

#BABEC7
RGB   186.190.199
CMYK   27.20.15.0

 
SECONDARY GREY

#4D4D4F
RGB   77.77.79
CMYK   0.0.0.85

Logo Dimensions

PROPORTIONS

If need be, scale the logo proportionately, as to retain it’s ratio of 1:0.82. The preferred size is 1.55” x 1.28”, or larger. For the horizontal version the ratio is 1:0.25. The preferred size is 2” x .5”, or larger.

CLEAR SPACE

The minimum amount of clear space on all four sides of this logo is 1/4 the height of the logo.

Have a Brand Question?

Please contact branding@lwolf.com for any branding related questions or concerns.