Innovating real estate relationships through technology.

FAQ about this episode.

• What is the biggest mistake real estate professionals make with technology adoption?

  According to Kendall, the most common mistake is trying to digitize or outsource the relational "heart" of the business. Real estate succeeds because of human connection, trust, and emotional intelligence. Technology should handle administrative tasks and data processing, freeing you to focus more energy on relationships—not less. When professionals try to automate genuine human interactions, they lose the very thing that makes them valuable to clients.

• How can I get my team to actually use the technology tools we implement?

  Kendall emphasizes that technology adoption requires teaching the "why" before the "how." Your agents need to understand the specific problem each tool solves and see tangible benefits to their workflow. Rather than mandating the use of new systems, clearly articulate how each tool will make their jobs easier, help them serve clients better, or increase their earnings. When people understand the purpose and see personal value, resistance transforms into enthusiasm.

• What does "digital transformation" really mean for client relationships in real estate?

  Digital transformation means using technology to enhance the client experience by handling administrative burdens more efficiently, providing faster access to information, and creating more touchpoints for communication. The goal is never to reduce human interaction but to eliminate friction and create more space for meaningful conversations. When technology handles the logistics, you have more energy for the strategic guidance and emotional support that clients truly need.

• How do you balance efficiency with maintaining authentic human connections?

  The key is recognizing that efficiency and authenticity aren't in conflict when you deploy technology strategically. Use automation for repetitive tasks like scheduling, document management, and data entry. Reserve your personal energy for consultative conversations, negotiation strategy, and emotional support during stressful moments. Clients want efficiency in transactions but authenticity in relationships—technology helps you deliver both.

• What role will AI play in the future of real estate business?

  Kendall sees AI as a powerful tool for aggregating and interpreting data—something humans struggle to do at scale. AI can identify market trends, suggest optimal pricing strategies, and surface opportunities you might otherwise miss. However, AI cannot replace the judgment, local market expertise, and emotional intelligence that real estate professionals bring. The most successful agents will use AI-driven insights to inform their decision-making while applying human wisdom to serve clients in deeply personal ways.

• How can brokers build a strong community and culture in virtual or hybrid environments?

  According to Kendall, community isn't about physical location—it's about relationship and connection. Whether your team works from an office or remotely, focus on creating opportunities for genuine interaction, mutual support, and shared purpose. Use technology to facilitate regular communication, celebrate wins together, provide mentorship, and ensure everyone feels valued. When people feel seen and supported, community flourishes regardless of where they're physically located.

• Who is Kendall Bonner, and what makes her perspective unique?

  Kendall Bonner is VP of Industry Relations and Strategic Partnerships at eXp Realty, but her expertise comes from walking the path herself. She's a licensed attorney who became a broker-owner, grew a franchise from one agent to 60, producing over $200 million in volume, then launched a team that sold 200+ homes in two years. This combination of legal training, operational experience, and hands-on leadership gives her rare insight into both the strategic and tactical challenges real estate professionals face when implementing technology.

• What are the key takeaways from this episode?

  The episode delivers several critical insights for real estate professionals:

  • Technology should enhance human relationships, never replace them
  • You cannot and should not try to automate the emotional, relational core of your business
  • Successful tech adoption requires explaining why tools matter, not just how to use them
  • Community forms through connection, not physical proximity
  • Let technology handle data aggregation while you focus on interpretation and action
  • Establish your goals and systems before pursuing efficiency through automation