Social media is a powerful tool for real estate agents to expand their networks, showcase properties, and connect with clients. Think of it as a digital handshake that opens doors to new opportunities. In fact, 77% of real estate agents already use social media, according to research by the National Association of Realtors.
Instagram, in particular, stands out as a platform where agents can actively engage with clients and peers. It’s no surprise that nearly half of agents say social media delivers their highest-quality leads (as highlighted in the same NAR report). With 1 billion active users —half of whom log in daily—Instagram offers a unique space for meaningful connections and business growth.
This guide will show you how to attract prospective clients on Instagram while revealing how the platform can elevate your business. Plus, explore our curated list of the 12 best real estate Instagram accounts to follow for inspiration and success. Let us help you turn likes into leads and connections into conversions.
Real Estate Social Marketing Tips
In today's fast-paced digital landscape, mastering social media can be the key to growing your real estate business. These forward-thinking agents are excellent sources of inspiration and guidance on how to use Instagram to grow your business, expand your audience, and boost your profits. Whether you're just starting out or are a seasoned agent looking to elevate your social media presence, these accounts offer valuable insights to help you succeed.
Chelsea Peitz has turned Instagram into her personal classroom for real estate professionals. Her content is packed with actionable strategies and tutorials—from design hacks to social media strategies—that can help you transform your Instagram game. Think of her as your digital mentor, offering tools like free downloads for real estate agents and even free Instagram audits. With Chelsea’s insights, you’ll be equipped to make meaningful connections and build a stronger digital presence, one post at a time.
2. @katielance
Katie Lance, founder of the #GetSocialSmart Academy for Real Estate, has built a thriving community of followers on Instagram by empowering real estate agents with actionable social media strategies. Through her insightful tips and video tutorials, she helps agents simplify their workflow, improve client engagement, and leverage social platforms to close more deals confidently.
Gogo Bethke, with a thriving audience of over 40,000 Instagram followers, has mastered the art of leveraging social media to excel in real estate. Through her platform, she empowers fellow real estate agents to strengthen their social media presence. Gogo also offers a comprehensive paid course, Gogo’s Bootcamp, designed to equip agents with actionable strategies to elevate their online engagement and build lasting success.
Showcasing Your Personal Side
Did you know that 74% of sellers use social media to choose their real estate agent? They’re not just looking for someone with expertise; they want an agent who’s authentic, approachable, and relatable. That’s why mastering the balance between professional and personal content is key. These top-performing real estate Instagram accounts showcase exactly how to highlight your business while demonstrating that you’re an active, engaged member of the community you serve. By blending your expertise with genuine, local connections, you can build trust and stand out in a competitive market.
4. @dustyjbaker
Dusty Baker, a Sotheby’s realtor, brings more than property listings to his Instagram—he offers a window into the vibrant lifestyle of Montecito, California. Alongside showcasing stunning homes and recent sales, Dusty shares moments with colleagues, family snapshots, and glimpses of his involvement in community events. It’s a reminder that great realtors do more than close deals—they build connections, foster trust, and immerse themselves in the communities they serve.
5. @acolerealty
Angie Cole, a Raleigh-Durham realtor, shows how Instagram can be a powerful bridge between showcasing properties and building authentic connections. Her feed blends valuable real estate insights with relatable glimpses into her life as a mom, creating a genuine connection with her audience. From educating buyers on the home-buying journey to sharing current listings and heartfelt moments, Angie demonstrates how technology can turn a digital platform into a tool for fostering trust and simplifying the path to homeownership.
Building a Strong Local Presence
When buyers search for a home, they’re not just choosing a property—they’re choosing a community. This makes it essential for real estate agents to position themselves as trusted authorities on the neighborhoods they serve. Few do this better than Ian Grossman, whose Instagram presence sets the standard for sharing local expertise and creating connections that resonate with clients.
Grossman has mastered the art of leveraging social media to connect with his audience, earning thousands of followers and a spot among Austin’s top real estate agents. His approach is more than just selling homes—it’s about creating a bridge between people and the city they’re looking to call home. Through his Instagram, he offers a local’s perspective on Austin’s neighborhoods and hidden gems, from the best coffee spots to where you’ll find the perfect slice of pizza. By showcasing the city’s lifestyle, he helps potential buyers envision their future here. Grossman also extends his reach through his YouTube channel, where he provides in-depth videos to guide homebuyers and make their journey not just easier but more personal.
The Power of Professional Real Estate Photography
Stunning listing photos are essential to attracting buyers and closing deals quickly. Research shows that homes with professional photography can sell 32% faster, often spending an average of just 89 days on the market. High-quality visuals not only capture attention but also build trust and credibility with potential clients. For inspiration, check out Instagram accounts that showcase exceptional real estate photography and see how they turn properties into must-see listings.
7. @sweatbros
These sibling realtors at Keller Williams are redefining how buyers connect with California’s Bay Area homes. Their Instagram feed is more than just a collection of stunning photos—it's a window into the vibrant life and natural beauty of the region. Through bright, colorful images of home exteriors and lush surroundings, they create a narrative that blends the allure of the properties with the warmth of the community. Each post is curated to make every house feel like more than just a structure—it’s a place where life happens, ready for buyers to envision their future.
Stylish Detroit is the trusted partner for hundreds of agents in the Detroit area, offering more than just stunning home photography. Their services include drone photography, creating a bird’s-eye view that brings properties to life. Follow their account to explore a gallery of impressive photography, videos, and immersive 3D home tours that set new standards in real estate marketing.
Highlighting the Potential of Fixer-Uppers
Not every property is a turn-key dream, but fixer-uppers offer incredible potential for transformation. These accounts are packed with creative inspiration to help you show buyers the possibilities and make the idea of home renovation an exciting, rewarding journey.
9. @flipsocal
Realtor Bill Larsen, based in Southern California, excels not only at flipping homes but also at showcasing their potential through Instagram. His stunning photos and engaging captions offer inspiration to agents looking to highlight the possibilities of fixer-upper properties. With his marketing expertise, Bill demonstrates how to connect with buyers and present homes creatively, making them envision the opportunities each property holds.
10. @therehablife
With a thriving community of 100,000 Instagram followers and a YouTube audience that’s over twice as large, The Rehab Life are proven experts in transforming fixer-uppers into must-have properties. Their content is packed with remodeling inspiration and creative, actionable design ideas, making it an invaluable resource for real estate agents looking to elevate property appeal. From budget-friendly staging solutions to innovative tips that help homes feel truly market-ready, The Rehab Life offers tools to empower agents and enhance listings for faster, more successful sales.
Ignite Your Real Estate Success
Every agent needs a spark of inspiration to stay passionate about helping clients find their dream homes. This platform is your source for powerful motivation to grow your business, coupled with actionable tips to elevate your skills and achieve consistent success.
11. @tomferry
Tom Ferry is a renowned real estate coach and New York Times bestselling author with a thriving Instagram following of over 129,000. He delivers powerful motivational insights alongside practical strategies for business planning, marketing, and sales. His content empowers agents to set ambitious goals, drive results, and elevate their success in the competitive real estate market.
For a Good Laugh
As a real estate agent, Instagram is your digital toolbox for buying and selling homes—but it’s also a space to connect on a human level. A little humor can go a long way in building rapport and attracting clients. Think of it as the glue that strengthens your professional relationships while making the journey more enjoyable. Look to this account for a dose of laughter or inspiration to add a playful edge to your own content. After all, showing your personality isn’t just fun—it’s smart business.
12. @thebrokeagent
This wildly popular Instagram account has transformed relatable real estate humor into a thriving brand, complete with a bestselling book and merchandise collection. Bursting with clever memes, pop culture nods, and sharp-witted commentary, it delivers laughs that every real estate agent can connect with while offering a lighthearted take on the industry we all know and love.
Buy, Sell, and Connect on Instagram
There’s no better platform to grow your real estate business than Instagram. From connecting with potential buyers and sellers in your community to highlighting your listings, Instagram offers endless opportunities to engage and inspire. By following the right accounts, you’ll not only gain motivation and insights but also elevate your strategy with fresh ideas that help you close more deals and build trust with your audience.
As you test various post styles and expand your Instagram audience, keep a close eye on your analytics to identify which posts and stories resonate most with your followers. Leverage this detailed Instagram analytics guide to gain valuable insights into your audience’s preferences, enabling you to refine your social media strategy and drive better engagement.
Effortless Instagram Advertising
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Other resources
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