8 Real Estate Coaching Programs That’ll Teach You to be a Better Marketer

The best real estate agents never stop learning. Whether it’s through conferences, networking events, team training, or on-the-job experience, continuous growth is key to staying productive and boosting sales. One powerful way to level up? Real estate coaching programs. These programs help agents grow their business, stay current with industry trends, and sharpen their skills with the latest tools and strategies.

When choosing a coaching program, it’s all about finding the right fit for your budget and goals. While some programs might seem pricey, remember — customizable options often deliver a stronger ROI compared to lower-cost, one-size-fits-all programs.

So, what’s in it for you? Here’s what real estate coaching programs bring to the table:

• Accountability: Regular check-ins keep you on track, ensuring steady progress toward your goals.
• Business strategy: Go beyond real estate basics with insights on business planning, understanding your audience, and building a strategic approach.
• Smarter workflows: Learn how to prioritize, work efficiently, and leverage the right tools to maximize productivity.
• Expert advice: Coaches bring deep industry knowledge, offering personalized insights, feedback, and recommendations.
• Networking opportunities: Tap into your coach’s connections to expand your network and uncover new opportunities.
• Breaking boundaries: Step out of your comfort zone, build confidence, and tackle new challenges in marketing and beyond.

If you're ready to invest in your professional growth without wasting time searching for the right resources, we've curated a list of eight top-tier real estate coaching programs. Each program is tailored to address specific goals, ensuring you find the perfect match to elevate your career.

1. Tom Ferry Coaching

Looking to level up your real estate game? Tom Ferry Coaching is the gold standard in real estate education, led by one of the most influential figures in the industry. With over 30,000 hours of coaching experience, Tom Ferry’s programs connect you with a certified coach for personalized, one-on-one guidance.

Choose from three programs — Core+, Team+, and Elite+ — tackling everything from leadership and lead generation to sales confidence. These programs don’t just focus on your business; they’re designed to inspire personal growth, helping you set actionable goals and stay accountable every step of the way.

Pricing:

• Core+: 4 payments of $749 + 8 payments of $599
• Team+: $2,999/month
• Elite+: 4 payments of $1,399 + 8 payments of $1,099

2. The Real Estate Trainer

For agents and teams who need a custom approach to take their business to the next level, The Real Estate Trainer by Icenhower Coaching & Consulting (ICC) is a game changer. Founded by Brian Icenhower, a well-known real estate executive and coach, this program has helped over 500 agents boost their GCI, team size, and lead generation.

The ICC program works by tailoring strategies to each client’s unique needs, offering a mix of custom coaching, accountability systems, and tools to streamline workflows. Whether you’re looking to organize your business processes or simply need clear, actionable guidance, ICC has you covered.

Here’s what you’ll get:

• Custom coaching tailored to your goals
• An online learning platform
• A library of training resources, like “The Ultimate Guide to Farming Neighborhoods” and “The Buyer Lead Conversion Process”

Pricing:

Coaching programs are custom-designed, so pricing varies based on your needs. Online courses start at just $39 for 10 lessons.

3. Buffini & Company Coaching Solutions

Buffini & Company Coaching Solutions was created by Brian Buffini, a former top real estate agent and the founder of the largest coaching, training, and development company in North America. For over 21 years, Buffini & Company has been helping agents master lead generation to grow their businesses. With over three million agents across 37 countries completing their programs, their track record speaks for itself.

Choose from three coaching programs:

• One2One Coaching: Get a personalized plan tailored to your unique business needs. Identify growth opportunities, boost profitability, and achieve results—participants earn, on average, 11X more than the national income average.
• Group Coaching: Designed for collaboration and accountability, this program offers customized coaching in a group setting to help you grow alongside peers.
• Referral Maker PRO: Focused on lead generation, this program helps you build a steady stream of income.

Each program is built to help agents create more leads, increase revenue, and work smarter. You’ll also receive a monthly marketing kit and access to the Referral Maker CRM for lead generation. Additional perks include productivity sprints, live events, networking opportunities, and access to a robust referral network and online community.

Pricing:

• One2One Coaching: $499/month
• Group Coaching: $239/month
• Referral Maker PRO: $129/month

4. Mike Ferry Coaching

Mike Ferry Coaching is one of the most trusted names in real estate coaching and sales training. Founded by Mike Ferry, an experienced real estate agent and industry leader, this program has been helping agents unlock their sales potential for 44 years.

The program focuses on productivity, sales growth, and working smarter—not harder. Thousands of agents have used Mike Ferry Coaching to level up their careers with its extensive resources, including training materials, workbooks, free sales scripts, DVDs, CDs, and in-person events.

Participants receive tailored coaching through seminars, one-on-one sessions, audio training, and weekly check-ins with Mike himself. Whether you’re looking for a six-month sprint or a year-long program, there’s a plan to meet your goals.

Pricing:

• Premier Coaching: $1,000/month for 12 months
• One-on-One Coaching: $650/month for 12 months
• Mornings with Mike: $250/month for 6 months

5. Tim and Julie Harris Real Estate Coaching

Tim and Julie Harris are seasoned real estate pros turned top-tier coaches. As best-selling authors and former top-selling agents, they’ve built their coaching program to equip real estate agents with cutting-edge strategies and insider knowledge to thrive in any market. Whether you’re in a specialized niche or targeting different price points, their tailored approach has helped thousands of agents elevate their game.

Their Tim and Julie Harris Real Estate Coaching program offers five value-packed options:

• Premier
• Premier Accountability
• Premier Plus
• Premier VIP
• Elite

The biggest difference between the programs? The number of personalized coaching calls each month—ranging from one to four, depending on your plan.

No matter which program you choose, all agents get access to:

• A private Facebook group
• Daily group coaching calls
• A robust resource library
• Marketing and branding tools
• Exclusive events
• And much more

The courses are tailored to fit your unique goals and skill level. Agents who’ve completed the program report higher close rates, shorter days on market, and improved negotiation skills.

Pricing:

• Premier: $2,750 prepaid
• Premier Accountability: $399/month
• Premier Plus: $599/month
• Premier VIP: $997/month
• Elite: $2,500/month

Financing options are available to fit a variety of budgets.

6. Rob Vivian Coaching – Your Go-To Real Estate Coaching Solution

Rob Vivian Coaching is here to help real estate agents and brokers level up their game. Founded by Rob Vivian—an author and seasoned real estate coach—this program focuses on streamlining your strategies, boosting success, and driving results.

With resources like:

• Coaching calls
• Sales scripts
• Contact management tools
• Daily calls and emails
• Accountability partnerships

…you’ll have everything you need to stay on track and thrive. Courses are tailored to fit even the busiest agent’s schedule, with options for both in-person and online sessions.

Choose from 7 Coaching Programs:

• Platinum One-on-One: A hands-on, personalized approach to ramping up productivity and sales.
• Bi-Weekly One-on-One: Weekly conference calls + bi-weekly coaching calls to keep you on target.
• Web Coaching: On-demand, pre-recorded webinars for flexible learning.
• MasterMind Coaching: Group coaching sessions to foster accountability and collaboration.
• Scripts and Dialogues Bootcamp: An 8-week, in-person training program to sharpen your sales skills.
• Company Coaching: Tailored coaching for real estate teams focused on lead generation and team management.
• New Agent Coaching: Designed to help new agents build a solid foundation for a successful career.

Programs are built to help you master business skills, improve lead generation, and fine-tune your marketing strategies—no matter where you are in your career.

Pricing:

• Platinum One-on-One: $699 CAD/month
• Bi-Weekly One-on-One: $399 CAD/month
• Web Coaching: $149 CAD/month
• MasterMind Coaching: $299 CAD/month
• Scripts and Dialogues Bootcamp: $495 CAD (one-time fee per person)
• Company Coaching: $99 CAD/month
• New Agent Coaching: $495 CAD (one-time fee per person)

7. Travis Robertson – Robertson Coaching International

Robertson Coaching International was created by Travis Robertson to help real estate agents take their businesses to the next level. As a top-ranked real estate coach and CEO of the Don’t Settle Group, Travis is all about empowering agents to build the business they’ve always dreamed of.

This program focuses on helping agents scale, stand out, and succeed. Participants work with expert coaches to sharpen their marketing, sales, lead generation, and collaboration skills while gaining access to tools designed to run their business more efficiently.

Growth Strategists play a key role in creating personalized action plans, helping agents dominate their market. Accountability is a cornerstone of the program—agents share their progress, receive feedback, and get tailored recommendations to stay on track.

Not sure if this is the right fit? Robertson Coaching International offers a free 60-minute Coaching Strategy Session. During this session, agents can pinpoint key challenges, identify growth opportunities, and walk away with a customized plan to crush their goals.

Cost: Programs are fully personalized, so pricing varies. Contact the company for details.

8. Lee Davenport – Real Estate Coaching and Consulting

Looking to level up your real estate game? Dr. Lee Davenport has you covered. She’s a real estate expert, author, speaker, and former broker who’s studied what makes top agents successful. Her Real Estate Coaching and Consulting program uses those insights to help agents thrive, with a focus on staying ahead of tech trends in the industry.

Dr. Lee also runs a Real Estate Tech Insider’s Club newsletter packed with updates and demos of the latest tools, perfect for agents ready to connect with today’s tech-savvy audience.

Her coaching program offers flexible options, including monthly sessions and shorter, intensive plans:

• 4-week Surge 1-on-1
• 4-week Evolution for Groups
• 60-minute Recharge Strategy Session (1-on-1)
• 120-minute Breakthrough Strategy Session (1-on-1)

Want to learn at your own pace? Check out her on-demand classes, which include highlights from her Mastermind events. You can buy individual videos or subscribe for full access.

Pricing:

• 4-week Surge 1-on-1: $399/person
• 4-week Evolution for Groups: $199/person
• 60-minute Recharge (1-on-1): $179
• 120-minute Breakthrough (1-on-1): $340
• On-demand videos: Free to ~$1 each

How to Choose the Right Real Estate Coaching Program

When evaluating real estate coaching programs, it’s essential to approach the process with care and strategy to find the best fit for your goals. Consider comparing programs in detail to identify the one that aligns most closely with your needs.

Participant testimonials are a valuable resource for gaining deeper insights into each program’s effectiveness and structure. Look for evidence of flexibility, such as the availability of both online and offline opportunities.

Keep in mind that many coaching programs require a significant investment of both time and money. Be thorough in your selection process, and don’t hesitate to schedule free consultations to ask targeted questions. This ensures you choose a program that not only meets your expectations but also supports your growth as a successful agent in today’s competitive market.