87,000 Clicks Later: How Dennis Bamber Leverages Online Ads to Drive Success in Two Distinct Markets

Dennis Bamber

Brokerage: Cressy & Everett
Home market: Northern Indiana, Southwest Michigan
Total listings boosted since 2019: 250+
Total ad views: 1.8 million
Total clicks: 87,000+

Many agents struggle to establish themselves as the go-to expert in their market. However, Cressy & Everett’s standout agent Dennis Bamber achieves exceptional success across two unique markets—serving the suburban communities of northern Indiana and the luxurious waterfront properties of Lake Michigan and over 100 inland lakes in southwest Michigan.

Marketing Properties in Indiana

To deliver outstanding results for listing clients in the traditional northern Indiana market, Dennis leverages his innovative Dynamic 30-Point Marketing Program. This program blends time-tested techniques, like direct mail flyers, detailed market reports, and strategic phone outreach, with cutting-edge strategies, including:

• Email campaigns designed to engage and inform
• Targeted “circle marketing” text campaigns that reach potential buyers near a listing
• Digital ad campaigns powered by Lone Wolf Boost

“I can tell from the comments I see on our Facebook ads that the Boost campaigns are reaching the right audience. People will post, ‘Nice home,’ or ‘When can I see it?’ and that really reinforces their value.”

Selling Lakefront Homes in Michigan

When it comes to showcasing Michigan's stunning waterfront properties, Dennis takes a strategic approach by enhancing his marketing efforts with targeted campaigns and collaborative partnerships. He knows how to connect with the perfect buyers, understanding that the ideal audience for these homes often extends well beyond the local market.

“For luxury lakefront homes in particular, we need to get in front of buyers who are further out and who may purchase the property as a second home or vacation home. We target the suburbs, including into the Chicago area, which is about 2 hours away, to get the exposure these properties require.”

Dennis effectively connects with his target audience through platforms such as Luxury Portfolio International, a local TV program, and expertly optimized websites designed to attract organic traffic. One of his websites, lakehouse.com, garners an impressive 12 million visitors each month, positioning Dennis as a trusted expert for waterfront property buyers and sellers.

The common marketing thread: Targeted online ads

Just like with his Indiana properties, Dennis leverages the power of targeted listing ads from Boost to showcase his lakefront listings in Michigan. By activating Boost’s Subscribe & Save feature, his listings across both markets are automatically promoted at a 12% discount, saving time and maximizing efficiency. That doesn’t mean the ads are set and forgotten—Dennis often customizes them to ensure he's connecting with the most interested and likely buyers, adding a personal touch that drives results.

“Boost allows us to launch campaigns quickly, while still being able to customize the ads. I like to tweak some of the ad settings based on my knowledge of the property and the target audience before they are published.”

Over the past three years, Dennis has launched over 250 listing ads across his markets, generating more than 1.8 million views and 87,000 clicks. These results are no coincidence—his Boost ad campaigns are a cornerstone of his 30-point marketing strategy. This approach is laser-focused on understanding a listing’s ideal buyer and tailoring marketing efforts to resonate with them where it matters most.

How does Dennis ensure his ads hit the mark? When a listing isn’t getting the attention it deserves, Boost steps in as the heavy lifter, amplifying reach and engagement. For Dennis, it’s not just about ads—it’s about building the bridge between the right buyers and the perfect homes, fueled by technology that works smarter, not harder.

“When response to a listing seems slow, the Boost campaign really seems to juice it up and drive immediate interest.”

About Lone Wolf Boost

Agents can drive impactful digital ad campaigns with ease using our tailored ad templates and precise targeting options, customizable for any property or location. Building a new campaign is effortless, taking less than five minutes with our intuitive setup process.

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