Create a Standout Real Estate Open House Landing Page That Connects and Converts

Whether you're an agent preparing for a single open house or a leading real estate firm managing a large-scale open house event, crafting an impactful event landing page is key to success. After consulting with top marketing specialists and seasoned real estate professionals nationwide, we've identified six essential elements that every real estate open house landing page must feature to drive engagement and deliver results.

1. Optimize the page for mobile

When you’re building a page on a desktop or laptop, it’s easy to focus on how perfect it looks on a wide-screen monitor. But here’s the reality: your audience likely won’t see it the same way. In fact, 73% of buyers use mobile or tablet devices during their home search. Today’s buyers are constantly on the move, making quick decisions wherever they are—and your marketing needs to keep up with that momentum.

Mobile optimization isn’t just about resizing content to fit smaller screens; it’s about ensuring every call-to-action and key functionality works flawlessly—or even enhances the experience—on smartphones, tablets, and other mobile devices. For real estate professionals, this means prospective clients can easily browse listings, schedule showings, or contact you on the go.

Leverage tools like Google’s free mobile-friendly test to evaluate your website’s performance and identify areas for improvement. Try it here to ensure you’re delivering an effortless experience on any device.

Source: National Association of REALTORS® 2019 Profile of Buyers and Sellers

2. Showcase your brand and make connections effortless

Think of your open house landing page as a digital handshake—it’s your first opportunity to build trust and leave a lasting impression. Start by including clear branding for both the broker and listing agent. This should feature:

• A professional agent photo
• Your brand’s logo
• The agent license number and any required credentials

If the landing page allows customization, use your broker or team’s signature colors to create a cohesive and polished look that reflects your brand identity.

Make it easy for prospective clients to connect with you—don’t wait for them to show up at the open house to start the conversation. Offer multiple contact options: an email address, phone numbers (clearly noting which is text-enabled), and even an easy-to-fill form on the page. Ensure every form submission is routed directly to your email for quick follow-up. Think of it as paving the way for meaningful connections before they even step through the door.

3. Provide the Details They Need

Make it effortless for your audience to decide on attending the open house. Share a comprehensive photo gallery that highlights the property's best features, craft a detailed and engaging listing description, and include neighborhood insights or market data to provide valuable context about the area.

4. Secure the event on their calendar

Create a sense of urgency by adding a countdown timer to the page, motivating them to plan their open house visit right away. Complement this with a simple “Add to Calendar” button that seamlessly schedules the event on their chosen calendar.

This ensures they’ll receive a timely reminder, keeping the open house top of mind—no matter how hectic their schedule gets.

5. Simplify mortgage planning with actionable insights

When it comes to open house attendees, our data reveals that half are already pre-approved for financing through the Spacio  platform. The other half may still be navigating the path to securing a budget—and that’s where you can make an impact.

Imagine giving potential buyers a clear starting point: by integrating a mortgage calculator, you provide an instant estimate of monthly payments, including principal, interest, taxes, and insurance, tailored to customizable loan terms. It’s like handing them a financial compass, helping them see how the home fits their budget. This small but powerful tool not only simplifies their decision-making but helps build trust and connection, positioning your service as a true partner in their journey.

6. Collect Their Information

Finally, ensure you have a reliable way to capture potential clients' contact details to maintain communication and nurture future opportunities. One effective approach is to strategically “gate” key property insights or market information. Encourage visitors to unlock these valuable details by simply sharing their contact information, enabling you to follow up seamlessly and build lasting relationships.

6. Gather their contact information

The final, and most crucial step, is ensuring you have a way to stay connected with your visitors for future follow-ups. By “gating” key property details, such as the address, map directions, or photo gallery, you can invite visitors to unlock these insights by providing their contact information.

With Boost, our landing pages create this seamless exchange by withholding certain property details until visitors log in with their Facebook account. This allows us to capture their email address directly from Facebook, enabling us to nurture that connection with targeted, automated campaigns. It’s like planting a seed for meaningful engagement that grows over time, helping you stay top-of-mind while delivering value to your audience.

Unlock the Potential of Your Open House Landing Page

An effective open house landing page is your gateway to connecting with more serious buyers. By showcasing valuable content that resonates with visitors—whether freely accessible or secured behind an opt-in feature—you can encourage prospects to share their contact details. This not only builds your lead database but also provides you with crucial insights to engage them directly and take your client relationships to the next level.