What do sellers want? Better marketing for their listings

Sellers know their worth—are you meeting their expectations?

In today’s market, inventory is scarce, sellers are in high demand, and agents are scrambling to win clients. But here’s what might surprise you: sellers care more about your ability to market their home than anything else. Yes, even more than pricing it right or selling it fast.

Why? Because great marketing is the foundation of a successful sale. The more eyes on a listing—whether online or in person—the higher the chances of multiple offers, faster closings, and top-dollar deals. Sellers get it—smart marketing drives results.

For agents, this means stepping up your game and showing sellers you can deliver the exposure they’re looking for. Ready to prove you’ve got what it takes? Let’s dive in.

3 Smart Ways to Share Data with Your Seller Clients

In today’s data-driven world, consumers don’t just want numbers—they want context. Sellers look to their agents not only for insights but for guidance in making sense of their listing’s performance. With the right tools at your fingertips, you can turn raw stats into meaningful stories that help sellers understand their position in the market and make informed decisions.

Share Open House Insights

Think of an open house as a stage where your seller’s property takes the spotlight. According to NAR, only 53% of agents hosted open houses for their listings in 2019, potentially due to a fast-paced market where early offers often steal the show. Yet, for agents who can confidently and safely host open houses, these events remain a powerful way to attract buyers and create buzz.

When hosting an open house, gather more than just attendance numbers—capture the story behind the stats. Sellers invest time and energy preparing their home for these events, so they’ll appreciate hearing how many potential buyers walked through the door and any meaningful feedback or anecdotes. Sharing these insights helps sellers feel connected to the process and confident in your ability to market their property effectively.

With the right open house software, you can unlock powerful insights that elevate your post-event strategy. Imagine having a clear snapshot of your event’s success, featuring data like:

• The total number of attendees, giving you a pulse on your event’s reach.
• Key details about your attendees—such as how many are pre-qualified for a loan, making them more likely to take the next step toward homeownership.
• Their dream property criteria, from the number of bedrooms to bathrooms and beyond.

Sharing relatable anecdotes can add a personal touch that resonates beyond the numbers. Highlight moments like the family whose toddler adored the staged playroom or the enthusiastic couple drawn back to explore the freshly updated master bathroom. Even if an open house doesn’t immediately result in an offer, it’s an invaluable chance to collect actionable feedback and critical real-time insights on the property. By leveraging this information, you can refine your strategy and build stronger connections with potential buyers.

Drive engagement and results with digital ads

According to the NAR*, only 23% of listing agents leverage social media to market their for-sale properties, and even fewer likely use paid ads. This leaves a significant opportunity for agents to exceed their sellers’ expectations by embracing the power of platforms like Facebook, Instagram, or Twitter.

With just a few clicks, agents can launch targeted campaigns that reach local buyers ready to take action. Think of it as turning a flashlight into a spotlight, focusing directly on the audience that matters most. Whether you’re boosting a post or using a dedicated ad tool, these campaigns are designed to make connecting with potential buyers simple and effective.

Once your ad has had time to work its magic and attract attention, you can share campaign results to show sellers the impact. Metrics like the number of views, clicks, or even conversions for showings and open house attendees turn data into a story of success, reinforcing your expertise.

Here’s what agents commonly highlight in Boost ad reports:

• Number of ad views
• Number of ad clicks
• Conversions for showings
• Conversions for open house attendees

Showcase global property search insights

Every open house or ad campaign tells a story, highlighting how your marketing efforts are driving attention and interest in a property. But to truly see the big picture, tools like Listhub can provide a broader perspective. Think of it as a bird’s-eye view of your listing’s performance—showing not only the total number of views your property has received but also the number of platforms where it’s being showcased.

This data is a powerful reminder to sellers: buyers aren’t limited by geography. With hundreds, or even thousands, of potential buyers viewing their property, technology is opening doors to a global audience, ensuring every opportunity for connection is maximized.

Keep your sellers connected to the market

As a real estate agent, you hold a powerful tool to keep your sellers informed and confident—real-time MLS data. Think of it as giving them a direct line to the heartbeat of their local market.

With a few taps, you can share updates on comparable properties in their area, ensuring they’re always in the know. By setting up saved searches, you can monitor nearby properties and provide timely updates.

Better yet, you can track activities from other users on your listing—insight that helps your sellers feel engaged and reassured throughout the process. It’s technology designed to strengthen your relationship with clients while making your job more efficient.

Deliver what today’s sellers truly want

Today’s home sellers are more informed than ever, and their expectations are higher. While pricing a property strategically, negotiating effectively, and closing deals quickly are essential, the heart of a seller’s expectations lies elsewhere: building excitement around their home. Think of it as creating a spotlight that draws in potential buyers. Whether through engaging open houses, targeted online ads, or strategic partnerships, agents should focus on showcasing each home with precision and creativity—and most importantly, keeping their sellers in the loop every step of the way.

Ready to elevate your approach? Get in touch with us to chat about smarter open houses, impactful ad campaigns, and how you can exceed seller expectations.

*Source: NAR 2019 Profile of Buyers and Sellers