HousingWire has named Lone Wolf Technologies Chief Marketing Officer Lisa Lausten to its 2026 Marketing Leaders list, recognizing the marketers shaping how housing companies connect, compete, and grow.
HousingWire has announced its 2026 Marketing Leaders, honoring 70 marketing professionals driving growth and shaping the future of housing. Lone Wolf Technologies Chief Marketing Officer Lisa Lausten is among them.
It is a recognition that reflects the work Lisa has led over the past two years to rebuild how Lone Wolf shows up in the industry. A brand redesign in early 2025. A clearer story about what the company stands for. The launch of a 28-member PropTech Advisory Board that put customer voices at the center of every decision. And the kind of steady, unflashy team-building that makes all of it stick.
HousingWire Editor-in-Chief Sarah Wheeler said this year's honorees are raising the bar for what effective marketing looks like in housing, combining creativity, strategy, and data-driven execution to build stronger brands and deeper customer connections. The selection committee evaluates nominees on professional achievements, measurable business impact, leadership within their organizations, and broader contributions to the housing economy.
“HousingWire’s Marketing Leaders represent the professionals shaping how housing companies connect, compete and grow in a constantly evolving market. As market conditions, client expectations and business priorities continue to shift, this year’s honorees are helping their organizations adapt, innovate and grow. We’re proud to recognize the marketers driving meaningful impact across housing.”
What HousingWire is recognizing
Lisa joined Lone Wolf in 2023 after serving as Chief Marketing Officer at Stanley Martin Homes, with earlier marketing leadership roles at Edelman Financial Services, Vetstreet, AOL, Unilever, and Playtex. She earned her MBA from New York University's Stern School of Business and is a Founding Member of Chief.
Her philosophy is straightforward. Marketing should be more human, more useful, and tied to real results. That philosophy has shaped three areas of work that the HousingWire selection committee considers when evaluating Marketing Leaders nominees.
A brand rebuilt around the customer
In January 2025, Lone Wolf introduced a comprehensive brand refresh, including a new logo, visual identity, and messaging architecture. The work was not cosmetic. It re-anchored a 36-year-old company around what its customers actually need from a software partner: clarity, integration, and a recognizable point of view in a crowded category.
The rebrand set up the Foundation platform narrative that now runs through everything from the website to the press release to the way the customer success team talks about the product. Consistency at that level is one of the harder things in B2B marketing to pull off, and it has held up through significant change at the company.
A team built to do this kind of work
Lisa leads a marketing team that covers brand, content, product marketing, communications, and demand generation. She has been deliberate about retention and development, hiring people who can think strategically and execute with care. Her team has shipped campaigns, supported product launches, and stewarded the brand through a period that would have rattled most marketing organizations.
Steady leadership through a year of change
Lone Wolf welcomed Matt Fischer as Chief Executive Officer in February 2026, with additional senior leadership appointments announced in May. Lisa's work made those transitions easier for customers, partners, and the industry to read. The story of the company stayed clear even as the rest of the leadership team evolved.
The PropTech Advisory Board
One of the most distinctive marketing initiatives Lisa has led is the Lone Wolf PropTech Advisory Board, a 28-member group of brokerage operators, MLS executives, and industry voices who meet regularly with the Lone Wolf team. The board functions as a customer validation layer for product strategy, brand work, and the messaging that goes to market.
Advisory boards in technology marketing often look good on a slide and quiet down soon after launch. This one has stayed active. Members test product concepts, give feedback on positioning, and serve as a public proof point for how Lone Wolf approaches the work. That model is now woven into how the company brings new products to market.
“Thank you to HousingWire and the selection committee for this recognition. The credit belongs to a team that shows up every day with care and conviction, and to the customers who have been honest with us about what they need. Marketing at its best is a conversation, and I’m grateful to be part of what we’re shifting at Lone Wolf.”
About the 2026 HousingWire Marketing Leaders
HousingWire's Marketing Leaders award, now in its sixth year, recognizes senior marketing executives in mortgage lending, servicing, and real estate. The 2026 class of 70 honorees was announced on June 1, 2026. The selection committee evaluates nominees on professional achievements, measurable business impact, leadership within their organizations, and broader contributions to the housing economy.
The full 2026 list is available on the HousingWire website.
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