• 10 Things Your Website Should Do

    September 7, 2016

    Websites are one of the most important pieces of a brokerage’s digital presence. Websites are the most likely starting place during the home shopping phase. Home buyers complete an average of 11 searches before taking action on a real estate site. As such, getting clients to your site, keeping them on the site and keeping them coming back are all equally important in building your pipeline.

    Here are the 10 top things your website should offer your clients:

  • 3 Ways That ‘NO’ Can Help Brokers and Agents Attain Their Financial Goals

    September 6, 2016

    Your primary goal as a broker is to improve your bottom line. Your agent’s primary goal is to get commission. Neither of you have control over the external factors which may affect your ability to attain these goals, but you do have control over your own actions which countervail these factors.

  • Top 5 Things To Consider When Choosing The Right Office Space

    August 31, 2016

    Choosing the right office space takes planning and patience.  Your space represents your brand, your agents and your clients.  So choose wisely!  Here are the top 5 things to consider when opening a new office for your brokerage:

    1. Does your space give you the option to grow?

    Many leases are for 3 years, so make sure that the space you choose gives you options should you choose to grow your brokerage.

  • Stop Calling Me! Understanding the Do-Not-Call List for Real Estate

    August 30, 2016

    We are constantly looking for new ways to prospect in the real estate industry. Social media and digital marketing have taken a spotlight in past years as they are automated and more efficient means of attracting your future clients. While we may be focused on newer legislation surrounding communication with consumers via email, social media and digital mediums, it’s important to remind ourselves of the laws and regulations surrounding more traditional marketing methods, like picking up the phone and calling a prospect.

  • Best Real Estate Articles of the Month: August

    August 24, 2016

    It’s time for our Best Real Estate Articles of the Month roundup! August was another great month in the world of real estate blogging. Check out these carefully selected articles, written by some of the industry’s best and brightest.

  • Top Tips for Lead Generation in The Real Estate World

    August 22, 2016

    Leads, leads and leads - everyone in the real estate industry is all about leads. How to generate them, how to nurture them and how to convert them. It’s true: leads are your brokerage’s lifeline. If you are able to generate relevant leads which convert to sales on a regular basis, then your brokerage will likely be successful.

  • 5 small Talk Ideas to Break Ice With Your Real Estate Clients

    August 17, 2016

    As a real estate professional you meet a lot of new people on a daily basis, some are new and some are existing clients. It’s easy to have a conversation with people you know - you have a history and may be some common friends. A new client? Well, that's a different ball game. I find it a challenge to get past the first couple of minutes in a conversation with a stranger. The struggle is real! But, over the years I’ve gotten better at speaking with strangers. Here are my 5 small talk ideas that might help you break the ice with your real estate clients.

  • Lone Wolf Business Tips: How Efficient Are My Office Staff?

    August 15, 2016

    Lone Wolf Business Tips is a series of business ideas and concepts that are designed to advise a manager or broker/owner on quick actions that can have a significant benefit in a real estate brokerage operation.

    How often do you W5 your company? One of the most common failings, in business and in life, is to fall into behaviors or patterns just because they are comfortable and easy. But are they really easy? Do we just do some things because that’s the way it’s always been done?

  • What’s the Difference Between an Amateur and a Professional Real Estate Agent?

    August 10, 2016

    Professionalism is not a status.

    It’s not a title. It’s not a business card. Professionalism is an ethos, an action, a way of life.

    You define your professionalism. The economy, the market, the weather—these are things you can’t control. The only thing that you have complete control of is yourself. Every day you define your professionalism. It’s in the way you wake up, get dressed. It’s in the way you go to work and then, get to work. Professionalism can’t be attained overnight. You can’t throw on a suit and call it day.

  • Want to Run a Successful Brokerage? – Invest in Your Agents

    August 8, 2016

    You are a strong, dedicated and hardworking real estate broker who wants his business to flourish. But, is it just up to you?