For Sale By Owner (FSBO), is very popular in the millennial market. Sellers are technologically savvy and want to save on the commission but the ride might be bumpier than anticipated. We have heard it, we have seen it and I have written about it. But, there are some people who still prefer to take the FSBO route. Wondering how to persuade the sellers to choose a real estate professional?
- November 7, 2016
- November 2, 2016
No preamble, let’s get right down to it. Here are 5 signs your real estate website is out of date.
1. The site’s design hasn’t changed since George W. Bush was President
It’s 2016. If your site’s design hasn’t changed in two terms of office, then it’s also as old as the very first iPhone, the housing market crash, and The Sopranos infamous series finale.
In the tech world, there is one constant: everything changes. If you don’t adapt to these changes on a regular basis, then your viewers will notice right away and run away.
- November 1, 2016
Running a business is like flying a plane.
You’re the pilot. You’re trained, experienced. And you’ve got dozens or hundreds of people on board putting their future in your supposedly capable hands.
You’re responsible for these people (not to mention yourself!), so you need to know what’s going on with your plane at all times. Any failure on your part might have serious consequences for yourself and many others. That’s a lot of pressure!
Let’s check out some relevant proverbs on business insight and see how they might help relieve some of this pressure!
- October 31, 2016
October was a busy month in the world of real estate blogging. I saw some great articles and here are my favorite. Enjoy.
- October 27, 2016
As a real estate professional, you know things change and evolve. Over the last decade, home buying and selling technology have raced ahead and you need to catch up. Emails have overtaken flyers, advertising has overtaken word of mouth and much more. Social media is one such area where you need to up your game. The buyer market is filled with millennials and they are incredibly active on social media. In one of our previous blogs we spoke about using social media the right way, and 9 best practices to make sure you are getting the most out of your social media efforts.
- October 26, 2016
As a Broker/Owner, you may live and breathe the business but agents are your foundation. All agents, new or experienced, invariably need some amount of training or mentorship, and they look to you for guidance. To run provide this mentorship, you need to be a good leader and not just a good boss. Here are 4 distinct characteristics of a good leader:
- October 25, 2016
You’re in real estate: should you bother to be creative or leave that stuff to the ‘creatives’?
Every profession involves creativity and every professional is creative. The idea that there are some elite and elusive ‘creatives’ roaming the Earth while the rest of us unwashed masses toil in darkness is about as likely as human life on Jupiter.
- October 18, 2016
Being active on social media is extremely important these days. You need to tweet, tag, like and share to be known in your social media circle. I have seen a lot of people struggle with finding their niche, some people like Facebook but others love Instagram. Personally, I love Twitter. In one of our previous blogs, we spoke about using social media the right way - a successful social media strategy can put your brokerage in front of your target audience. One common challenge that everyone faces is the hashtag.
- October 17, 2016
With the rapidly cooling weather, it’s finally the time of the year to curl up on your sofa and watch television. I love getting cozy with a peppermint mocha and watching home improvement, DIY and house flipping shows. They all start pretty simple, get a rundown house for cheap, demo –and then reno – that’s real estate lingo for demolition and renovation, open house and SALE! What I noticed after a few shows is how important STAGING is in selling the property. Here are 5 home staging tips that will help you sell.
- October 12, 2016
A few weeks ago, we wrote about how the new iPhone 7 could help DIY real estate professionals improve their listing videos and photography. Well, it seems only fair that we do the same for the new Google phone—Pixel.
What unique ability does Pixel offer real estate professionals? Is it a worthy competitor for the iPhone? Does it have a headphone jack? What the heck is Daydream?
Get all these answers and more…right now!