• Lone Wolf Business Tips: Running An Effective Sales Meeting

    October 11, 2016

    Lone Wolf Business Tips is a series of business ideas and concepts that are designed to advise a manager or broker/owner on quick actions that can have a significant benefit in a real estate brokerage operation.


    It's that time again! The sales meeting. You and your staff might see getting ready for these meetings as a chore. Often scrambling at the last minute to gather up the information from a number of sources. How can you avoid the chaos and make your meetings as effective as possible?

  • 4 Great Leadership Proverbs for Real Estate Brokers

    October 10, 2016

    Leadership is honesty and integrity and hard work. It’s not a mystery. All over the world, the most revered leaders are those who demonstrate a consistent set of values and inspire others to do the same.

    Let’s take a look at some leadership proverbs from around the world and see how they might relate to your brokerage.

    1.  Great chiefs prove their worthiness – Seneca

    1 - Seneca.jpg

  • The Secret to Being More Profitable

    October 4, 2016

    How often do we hear how busy peoples’ lives are? Whether it’s a question about how someone’s weekend was or how their work day is going, we hear busy and are supposed to assume it’s a good thing. Maybe I missed the memo but I am not sure when we started to value how little time we have.

  • The Value of your Value Proposition

    October 3, 2016

    How do you recruit new agents? How do you keep the ones you’ve got?

    Just as agents need to prove their worth to their broker, brokers needs to prove their worth to the agents.

    Here are three ways to you can use back-office data to strengthen your value proposition:

  • Best Real Estate Articles of the Month: September

    September 29, 2016

    Reading real estate blogs is something I do on a daily basis and when I come across something interesting... I want to make sure I share it with you all. Here are my favorite real estate articles from the month of September. Enjoy!

  • The Future is now: Sustainable Homes for the Booming Millennial Market

    September 29, 2016

    I get home late and everyone’s asleep. We’re in the middle of a heat wave, but it’s so cold inside that I know the A/C has been on all day and probably all week. Next month’s utility bill confirms this suspicion.  I walk upstairs and notice all the lights are on, except the one in the hall which would’ve shown me the Lego I just stepped on. So now I’m freezing and my foot hurts too.

  • How to Master Facebook Ads for Real Estate

    September 27, 2016

    The real estate industry, like every other industry is going digital. Millennial home buyers, in particular, rely on technology to give them advice and guide them through the first steps of their buying journey.

    It’s common knowledge that millennial home buyers use social media and search engines to do their research. One of the easiest ways to target this audience is with Facebook ads.

    A recent blog from REtechnology reinforces the power of Facebook ads and provides some quick tips on data mining, which will help you get the most out of your advertising spend.

  • Back to the Basics – Quality Vs. Quantity

    September 19, 2016

    We see it more often than we would like – a new broker opens up her first real estate brokerage and immediately her mind goes to recruiting as many agents as possible. You may think: more agents, more deals, more money. But there is more to the equation. And really, it means going back to the basics.

  • Lone Wolf Business Tips: How To Pump Up Your Agents!

    September 19, 2016

    Lone Wolf Business Tips is a series of business ideas and concepts that are designed to advise a manager or broker/owner on quick actions that can have a significant benefit in a real estate brokerage operation.


    As a broker/owner motivating your agents is always on your mind. How? When? and what? Here are 4 fool-proof tips to pump up your agents.

  • Using Social Media the Right Way

    September 13, 2016

    Social Media has revolutionized real estate marketing, decreasing cost per lead and increasing lead-to-close rates. A 2012 study found that social media marketing has nearly double the lead-to-close rate than outbound marketing initiatives (phone calls, emails, direct mail, etc.).  In this way, social media is the golden goose for many companies. However, without a clear strategy and trackable metrics, you may be wasting your time.