Lone Wolf and CMLS partner to empower real estate agents and brokers

Tech leader leverages top comparative market analysis solution, Cloud CMA, to keep consumers In The Know™ on value of the MLS

CAMBRIDGE, ON and DALLAS, TX – July 9, 2021 - Lone Wolf Technologies (“Lone Wolf”) is proud to partner with the Council of Multiple Listing Services (CMLS) in the organization’s In The Know™ campaign and leverage its industry-leading comparative market analysis solution, Cloud CMA, to help agents and brokers overcome a rise in consumer objections around the MLS.

To support CMLS’s In the Know™ campaign, Lone Wolf has added additional content for agents and brokers to include in their Cloud CMA reports as they present via Cloud CMA Live. While Cloud CMA has always had the option to add in content pages that help explain the real estate process to sellers, this new content speaks specifically to the value of the MLS for both sellers and buyers. With more than 500,000 Cloud CMA customers across North America, this content will help communicate the true value of the MLS in clear, compelling language that consumers can understand and relate to.

"The listing presentation has always been the pivotal moment when agents and brokers explain the entire real estate process to their potential clients,” stated Greg Robertson, GM of MLS and Franchisors at Lone Wolf. “Today’s consumers are increasingly uncertain about the value of the MLS, so we’re happy to do whatever we can to support CMLS’s mission, and keep agents, brokers, and MLSs at the center of the transaction.”

The true value of the MLS to consumers is increasingly threatened due to the rise of popular search portals. With these sites at their fingertips, consumers are becoming less aware of everything the MLS provides including increased listing visibility and a fair and equitable marketplace. CMLS, which is run by an elected board of MLS executives and other industry leaders, has made it their mission to bring together MLSs and Association across North America to help enhance the value of the MLS. The organization’s In The Know™ campaign is a direct response to consumer questions, and provides agents, brokers, and MLSs with the resources they need to best communicate the value of the MLS to consumers.

“In The Know™ is a campaign uniquely designed to clearly articulate the value of the Multiple Listing Service to the consumer; both buyers and sellers. CMLS’s mission is to advance the MLS and we are thrilled to have great partners like Lone Wolf lead the way and embrace the campaign to help share the value of the Multiple Listing Service with over 500,000 real estate professionals via Cloud CMA. These agents will have access to the In The Know™ assets to share with their clients and ensure consumers understand the benefits of putting a listing on the MLS,” said Denee Evans, CEO, CMLS.


Media Contact:
Lauren Dennard | Industry Relations

About Lone Wolf Technologies

Lone Wolf Technologies is the North American leader in residential real estate software, serving over 1.5 million real estate professionals across Canada and the U.S. With cloud solutions for agents, brokers, franchises, MLSs and associations alike, the company provides the entire real estate industry with the tools they need to amaze clients, build their business, and improve profits—from transactions to back office, insights, and more, all in one place. Lone Wolf's head offices are located in Cambridge and ON, Dallas, TX.

About CMLS

CMLS is an association of over 200 MLSs committed to high standards of professionalism and performance. We exist to strengthen MLSs as creators of the confidence, connections and community necessary for an efficient and vibrant real estate market by defining practices that improve MLS operations and leadership, advances policies that promote innovation and convenes gatherings that foster growth.