The Broker’s Guide to the CCPA
Everything you need to know about California’s new privacy law, and how we’re helping you stay compliant.
What's the CCPA?
The CCPA, otherwise known as the California Consumer Privacy Act, is a new legislation introduced in the state of California. It's designed to give consumers total control over their personal data and how it's used in a business setting.
It's also designed to improve businesses' transparency, and make them more accountable to consumers.
The CCPA goes into effect on January 1, 2020, and will be enforced effective July 1, 2020.
What does this mean for you?
It means that any resident of California has the right to know how their personal information—names, email addresses, phone numbers, property addresses, and so on—are used by businesses. It also means that they have the right to refuse the sale of their information.
What does that mean?
According to the CCPA, "sale" doesn't just mean a monetary exchange. It encompasses virtually any possible method in which information could be exchanged for value—oral, written, electronic or otherwise.
The definition of a sale is broad and includes "selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer's personal information by the business to another business or third party for monetary or valuable consideration."
Your brokerage's bottom line
Ultimately, the CCPA is going to change how you collect and maintain information about your clients.
And as your tech provider, we're going to make sure our technology does everything possible to help you stay compliant with the new law.
What we're doing to help
As your technology provider, we collect and hold information pertinent to your transactions. Some of this information will be affected by the CCPA.
To help you stay compliant with the new regulations, we're taking steps both in our own products and with our partners to protect personal data and promote transparency, including:
- A new database for consumers who opt out of the sale of their information
- A no-questions-asked policy for clients who want to opt out
- New opt-out links to make it easy for consumers to find
- In-product notifications whenever the CCPA applies to a transaction
- A reporting process for any requests you get from clients
What about residents of other states?
The CCPA only applies to current residents of California, but we believe business transparency transcends state borders. If any consumers reach out to you asking that their information be treated per the CCPA, including deleted from any database, please let us know and we'll be happy to oblige.
We care about your clients' privacy.
At the end of the day, we're people too, and we completely understand the need to keep private information private.
If you or your clients have any questions about what we're doing to comply with the CCPA or about how we handle personal data, or would like to request a report, we're happy to help.
Consumers: How we’re helping protect your information
If you’d like a report of your information, or would like to officially request that your personal information not be sold, just fill out the form below.