The Importance of Your Professional Image

Definition – Professional image is the image that one projects about themselves based upon appearance and reputation. Image can be conveyed as professional by the way that you dress, the way you speak, the way you respond to others, and the way that others speak about you. In today’s diverse work place, your actions and motives are constantly under scrutiny. Being a professional in your field takes a lot more than just doing good work. There are many factors to contribute to developing a well-respected professional image. Below, in my opinion, are the top 5 factors to creating a sought-after professional image your clients and potential clients will see.

Make expertise your specialty

Professionals know their trade! You need to work hard and be great at what you do. Become an expert in the skills necessary to do your job. You should always be keeping your knowledge up to date and current and you should always be performing to the absolute best of your abilities.

Put customer satisfaction first

Understanding your customer needs is the key to a successful business. Be willing to go the extra mile to make your clients happy. Always respond promptly to their emails and phone messages. Finally, be willing to make recommendation and offer solutions to their problems.

Communicate effectively

Being clear, concise, and responsive is crucial for success. Always remember the importance of listening to your clients and really pay attention to what they are saying or asking. Whether verbal or written, professionals communicate thoroughly and accurately. How you communicate tells a lot about who you are and how you work.


Your professional reputation determines your success and achievements at work. We sometimes would like to ignore what others think of us, but your reputation can go a long way in supporting or damaging your professional image. That’s why it is so important to treat others with respect and honesty, even if you they are not going to be a potential client.

Overall Presentation

Your presentation is responsible to making a first impression and getting potential client. This can be your marketing materials, website, email signature, which should all be clean and professional as this represents your brand. But let’s not forget the importance of your look and nonverbal cues when you meet clients. Make sure you dress the part; do you have items where buttons are loose, thread hanging, or worse, wrinkly? If so, get them fixed, iron your clothes or don’t wear them and invest in some new business wear. It’s the detail in your outfits that describes you as a professional, so make sure you dress the part. Make sure you have good posture. Standing tall and pulling your shoulders back shows confidence and competence. Make eye contact. It transmits energy and indicates openness. Shake hands. This is the quickest way to established rapport. Always Smile. It’s says I am friendly and approachable.

When it comes to my professional image these are the factors I focus on and it is important to try and keep each one consistent with the other.Work on these factors and start projecting a strong professional image and leave a great impression today!