With markets across North America continuing to experience challenges that feel increasingly unprecedented with each passing quarter, there’s much to discuss when it comes to the future of real estate—and how our team here at Lone Wolf plans to play its part.
If there’s one thing we learned at the Gathering hosted by HousingWire, it’s that we’re not the only ones who believe now is the right time to take meaningful steps forward. From conversations and the buzz on the floor to the big reveal our team made, we all left the event with more to think about when it comes to the market and what a better tomorrow will look like.
Takeaway 1: It's not simple to make the most of today’s market.
According to data from McKinsey, consumers today carry expectations they have from other industries over, favoring personalized experiences. In fact, 71% of consumers stated that they expect the businesses they interact with to provide personalized experiences, and 76% of consumers stated that they feel frustrated when this expectation goes unmet.
All of this and more took center stage at the event, with panels, discussions, and idle conversation trending toward the topic on everyone’s minds: Expectations for real estate professionals are higher than ever—along with mortgage interest rates, the length of time that listings spend on the market, and of course the elephant in the room, imminent changes to commissions.
It only makes sense that real estate professionals across North America are turning to technology to try and make the most of every minute they spend working.
The result? Many are still left with more than they can chew.
In a Lone Wolf study done in partnership with T3 Sixty late in 2023, we discovered that on average, brokerages use over 20 different pieces of software in their businesses.
This includes brokers, admins, or associated agents—as well as each of their unique apps, usernames, specific locations of certain information, and the storage solution they likely rely on to remember all their many, many passwords.
Even with integrations, real estate professionals still end up with gaps in the process, which ends up costing them time—amongst other resources—to solve.
Takeaway 2: Real estate needs more.
For a long time, we’ve been anticipating the day the real estate industry would take a decisive step forward. All around us, technology has become more sophisticated and sleeker, gained features and functions—some things have even gotten less complicated. And as often as we see something entirely new, we see the new version of something that was last year’s news.
We’ve been anticipating the day when real estate professionals realized that they deserved better tools—not more.
And now that the day is here—and we’re ready for it.
We’ve built connections between the disparate solutions out there to reduce the pressure on real estate professionals that comes from adding steps to any part of the process—whether it be data duplication, printed documentation, paper checks, or otherwise.
We’ve simplified, refined, and reflected on 35 years of experience creating software for real estate.
This year, we’re bringing you better, smarter software: Lone Wolf Foundation and a new generation of CRM, back office, and transaction software.
We were thrilled to reveal the full end-to-end experience demo at the Gathering and T3 Sixty Leadership Summit—and now we’re excited to show the rest of real estate what the future looks like.
Change is coming—be among the first to find space in the new generation.
Lone Wolf Foundation is Lone Wolf’s end-to-end platform, coming this year.
Our platform brings the real estate experience together in one place, with one login, dashboard, and home for our customers' solutions—a true platform, rather than a product suite or a package deal. This means:
- Increased efficiency and productivity, with a connected experience that eliminates duplicate data entry.
- Improved flexibility, letting you choose the products and modules you need for your business—no more, no less.
- A one-stop shop that eliminates the burden of disconnected vendors and data.
- Cloud-based technology for better scalability, mobility, security, and performance.
- A user-first experience, applying 35 years of experience offering software and support for real estate. The result is an easy, intuitive, and consistent UI tailored for real estate professionals and their workflows.
What next?
We'll have much more on Lone Wolf Foundation and the new generation of software soon. You can still catch up on what happened with a closer look at the first of the new generation of software to arrive this year, BrokerMetrics—made to help brokers know the market, find new agents, and build a winning strategy.
