Solving problems in brokerage operations

There’s a lot to love about running a real estate brokerage—but like anything else, it comes with a few things that are less than loveable, too. Things that tend to make you lose sleep at night, and sometimes even lose money.


Things like:

Chasing agents

Trying to get details from agents has never been exactly easy—but it was definitely easier when you knew what days they’d come into the office.

Lack of visibility

Most of the time, it’s easy to see what’s happening in a real estate brokerage—but there are inevitably some blind spots, especially in the early stages of a transaction like offers.

Data entry

Deals come with a lot of paperwork, and a lot of data entry. And when your admins have to type out the same details multiple times, that uses up a lot of time they could be spending on other things—and opens your brokerage up to the possibility of human error.


No one’s trying to break the rules, but if an agent misses a signature or forgets a form, it can both slow down the process and cause problems at audit time.


Now. What do all of these things have in common?

That’s right—they’re all forms of inefficiency. They all create places in your brokerage where something breaks down, whether it be communication, transparency, or even the speed at which someone can work.


Good thing they have a solution in common, too.

Inefficiencies are a lot like weeds. If you don’t address them at the root level, they’ll just keep popping back up.

The best way to address inefficiencies at the root level is to build connections. When you connect different tech tools together, you stop those inefficiencies in their tracks; they don’t even get a chance to happen.

Just by connecting transactions and back office solutions, you can solve all of the things brokers hate about operations.

You don’t have to chase agents because the information you need syncs automatically from transactions into your back office.

You don’t have to worry about lack of visibility because there’s nowhere for the information to hide.

You don’t have to worry about extra data entry because your solution does that work on its own.

You don’t have to worry about noncompliance slowdowns because you’ll know right away if something’s missing and can fix it on the spot.

And you can do it all with Broker Cloud, the real estate industry’s only end-to-end solution that connects transactions, back office, and much more to uproot inefficiencies once and for all.