Using Marketplace for targeted ads

Big news on the Marketplace front today! With the new product names and new clouds barely in our rearview mirror, we’ve still been hard at work finding more partnerships and integrations to bring into the fold.

And today, we’ve got a new one to introduce you to.


Adwerx for Transactions (zipForm Edition)

This integration is launching today for all of our Transactions (zipForm Edition) users.

Adwerx creates targeted advertising campaigns for real estate professionals to help them broadcast listings, build brand awareness, and even recruit. And it does it through digital channels that your target audience already uses—including Facebook’s newsfeed.

Why we picked it: Buyers and sellers are starting to return to market, but well, they’re not exactly seeing traditional marketing methods like they used to. Digital advertising, which is a great strategy even in normal times to reach increasingly digital consumers, helps you reach them wherever they are in the age of working from home and social distancing.