It’s not a secret: Real estate has been slowly climbing to a peak of change for a few years now. Though your members might be used to the seasonality and cyclical nature of the industry, what’s brewing is a little bigger than that, and the idea might leave them feeling uncertain and unclear about the future.
Now, as members look for new ways to meet client expectations and simpler ways to do what they need to do, that peak is closer than many realize. It’s right around the corner, and how it’s handled will define the industry for decades to come.
Luckily, that isn’t a scary thought.
Why change is around the corner
There are a few reasons why change is coming up quickly for real estate—and none of them are particularly surprising.
- The industry is changing, fast. And that means that those who work within it need to be able to keep up with—or stay ahead of—the pace to thrive.
- There’s too much technology in use. Brokerages typically use 15 or more different pieces of software, and our own research shows that there are hundreds of options available for agents even just in a handful of categories.
- Software doesn’t work together. Despite the growing popularity of integrations, real estate professionals often run into connections that don’t do enough to bring their workflows together.
On their own, each of those would necessitate change—but together, they’ve created a massive need for adaptation and innovation, and redefined what the industry as a whole needs to happen.
So what does—and doesn’t—the industry need as it faces this change?
What doesn’t real estate need?
It doesn’t need more software options.
As we mentioned, real estate professionals already face a daunting task when it comes to sifting through the vast numbers of options available. They don’t need more—even if another new piece of software might solve pain points for them—because there’s a painfully small chance they’ll find the new options in the proverbial haystack.
It doesn’t need shiny things.
Too often, real estate professionals hear the promise of a new piece of software that can solve all their problems—but the shine often wears off within a few years as they use it and discover limitations. This leaves agents changing things out frequently, which isn’t great for their budgets, their growth, or their client experiences.
What does real estate need?
Ultimately, what real estate needs is a new approach to software. Things have always been a certain way when it comes to how real estate professionals use software, but that doesn’t mean they need to stay that way.
Real estate needs a new way to think about the options it already has available—one that doesn’t box agents in or limit them. One that understands how to grow with them, and how to evolve in a way that keeps it shiny for the long term. One that can predict what it is they’ll need next, and can adapt to the way they work now without losing the promise of how they could work tomorrow.
Real estate needs something new, not new software. And it isn’t as far off as you might think.
Curious what we’re doing to get real estate what it needs?
Let’s talk about what the team here at Lone Wolf is working on—and how we’re supporting your organization and your members today and into the future.
