Think Different. You’ve heard that before, right?
It was the slogan behind Apple’s Marketing campaign in the 90s. They put it on images of revolutionary icons like Muhammad Ali, Amelia Earhart, Albert Einstein, Mahatma Gandhi. The campaign was tremendously successful. Not only did it brand Apple as the computer of choice for creatives and free thinkers, as well as a viable alternative to IBM– it forever altered the company’s trajectory in the technology world.
But it’s not the company I want to talk about today, it’s the slogan. Why did ‘Think Different' take hold?
The slogan worked because of its universal appeal. Everyone can benefit from taking a step back and thinking differently about things. We all get trapped in a particular way of doing things—"it worked once, therefore it will work again". But the problem with this kind of thinking is you end up reproducing, your previous efforts, and once you start reproducing you can’t stop. Eventually, new ideas don’t come at all and you’re stuck with the status quo.
The promise of inspiration.
When you’re stuck with the status quo, you want something—anything—to walk through the door and break up the monotony.
It could be a new employee, upcoming vacation, or even a different color on the office wall.
Newness brings inspiration. And the promise of inspiration—of breaking through your status quo—is exhilarating.
It’s time to rethink your real estate reports.
For years, we’ve been known for our brokerWOLF reports.
These reports put objective data in your hands so you can make informed decisions regarding your agents, financials, and company direction. Recently, we've received feedback from our clients asking for more control, insights and flexibility from their reports.
We realized that it was time for us to step back and think differently.
Lone Wolf Analytics brings greater flexibility, deeper insights, better automation, and easier access. But we believe the greatest thing Lone Wolf Analytics brings to the table is a fresh perspective.
With Analytics you can step back and think differently about the things that matter most to your business, and see your brokerage in a new light.
Learn more about Lone Wolf Analytics here.
